Review Generation & MarketingWord-Of-Mouth Marketing Multiplied
Why Are You Buying Marketing Services That Don’t Get You More Clients? Why Not Buy Traffic & Client Conversions Instead?
Hi, my name is Stormy Knight. I have owned and operated Net101, a digital marketing agency, for over 27 years. During most of that time, I worked in Search Engine Optimization or “SEO”. Most people assume that SEO is going to solve all of their traffic and conversion problems, but in most cases that isn’t true. There are just too many things out of your control in SEO to put everything in that one basket. What is truly IN your control is generating lots of great reviews that positively improve your position in local search results (= traffic) and convert more searchers into patients (= conversion).
The best way to generate more great reviews is to set up a Review Generation Program in your business. And to make that happen, I created a mix of software and services that allows you to build a quality reputation profile quickly, while at the same time drawing in new customers like a bee to honey. After several years of work I have created an easy-to-understand program I call the “Three M Review Generation Program”.
The “Three M Review Generation Program”
This is what we offer here at 5 Stars Fast. Let’s take a look at how it works.
1. More Reviews
As people experience your business, you want every interaction to be great. For a lot of reasons. But don’t forget the reason of enhancing your online reputation. It is the first thing that people see about your business when they go looking for a solution to their needs and problems online.
You may think that the best kind of new business reputation is receiving referrals by word-of-mouth.
But reviews are referrals scaled up. What do I mean by that?
Remember when I talked about the power of referrals before? You can take one customer and by setting up a simple internal system, turn that one customer into 1, 2, or 3 customers. Pretty powerful stuff. But it has limitations.
• it tends to be 1 to 1
• It is private
• Includes a finite number of prospects
• Is not an asset to your business you can depend on to generate new business
Reviews bypass these problems completely.
• 1 great review can influence 1000s
• They’re public
• They can help generate an infinite number of new prospects indefinitely
• They are an ongoing business asset
AND, if that isn’t enough, reviews are a big part of local search engine ranking.
So building a great review profile is critical. What is nearly as critical is marketing those reviews once you get them. According to a report by BrightLocal, 88% of consumers read online reviews, and 85% of people trust them just as much as a personal recommendation.
People go online to search for information about a business. What if they find great reviews AND videos AND social media graphics AND social media postings AND a pop-up on your website – ALL people saying how much they enjoyed your services? Most people would think, Wow, I will enjoy their services too. That is marketing your reviews to the widest possible audience.
So they book an appointment. They show up and become a patient and the circle of new business continues.
We provide the software and services to put in place the “Three M”s of building an online reputation profile – More reviews, Managing reviews and Marketing those reviews – that will dazzle your prospects. Without you having to waste a moment of time figuring it out or running it. This lets you sell more and create great client outcomes and experiences. And that gets you more great reviews. 😉
Have A Question About Our Review Generation Services?
We would love to talk with you.