Shouldn’t I Run Paid Ads To Get More Clients?
We’re big fans of paid online search ads. We’ve been doing them for over 15 years! But they cost a lot and their success is determined by so many factors that the risk of losing money is very high. It makes more sense to provide great service, create engaging offers and incentivize regular referrals first to build an outstanding reputation profile first and then see if you even need paid advertisements. If you do, you can then use Google Local search ads, that show in the “3 Pack” of local search and on other Google properties. They show your star rating and the number of reviews and only appear when someone is searching for your specific type of business. The cost is often 2 – 10% of what a general search ad is.